Successful participation at IBTM World
participated at the 30th edition of the IBTM World Fair in Barcelona, together
with eighteen Maltese trade partners who co-exhibited on the Malta stand. of the
co-exhibitors included conference hotels, conference centres, Quality Assured
IBTM, which stands for Incentive, Business, Travel and Meetings, is a tradeshow that caters to the Meetings, Incentives, Conferences and Events (MICE) industry. This year, IBTM World announced it scheduled the highest number of matched appointments between trade partners and prospective clients in the last four years, with over 51,000 matched appointments that took place over two days.
76 meetings were held with Conventions Malta on the Malta stand. These included meetings with 52 agencies, 16 associations and eight other companies, including corporate ones. In addition to scheduled meetings, there were a number of walk-ins on the Malta stand. A total of 271 hosted buyers visited the stand throughout the three days.
This trade show organized by Reed Travel Exhibitions is considered to be one of the flagships in terms of must-attend events for MICE. Reed also have a portfolio of another six regional events across the Middle East, Americas, Asia and Australia. IBTM World took place between the 28-30th of November 2017 in Spain.
Mr Peter Cauchi, Head of Conventions Malta, explained that together with the team from Head Office, representatives from the destination’s main source markets (France, Germany, Italy and United Kingdom) contributed towards the meetings held daily on the stand. Presentations were held daily to promote the destination and highlight the infrastructure and services found on the Island. Visitors to the stand could sample Maltese snacks food and drinks such as Kinnie, Cisk Lager, Emmanuel Delicata Winemaker and Meridiana Wine Estate wines, together with Twistees featuring the limited V18 editions.
The MTA’s CEO, Mr Paul Bugeja, remarked on the fact that this is the second year that Conventions Malta have participated with their new branding. He said that exposure to the Conventions Malta brand is of utmost importance, considering the fact that there was an increase of 6.6% in the number of tourists that came to Malta for business purposes in last year, when compared to the year before. Between 2015 and 2016, there was an increase of 7,928 tourists for business purposes visiting Malta, reaching a total of 127,967.
Mr Bugeja concluded
that the MTA and its MICE division, Conventions Malta, truly believe that the
Maltese Islands are able to offer a distinct experience for small and larger
businesses, in some truly unique settings.